Bring Back the Kern: Steal the Glass
Turning a dry riverbed into a statewide conservation movement
irl + digital campaign
featured on npr news
Role
Lead Creative Strategist
Timeline
Summer 2021
Partners
7 breweries, 5 restaurants
Deliverables
Signage, glassware, digital
The Problem
A dry riverbed is easy to ignore. The campaign needed to make an absence feel urgent, and get commercial businesses to carry that message on their own terms.
Process
7 Local Breweries + 7 River Themed Beers + 5 Restaurants = Order a river beer, take home the glass
The Work
Printing Pint Glasses + Table Tents + Scavenger Cards + Coasters + Social Media Posts + Emails + Collateral Delivery
Results
Over 2,000 stolen glasses, sitting on the shelves as a daily reminder of the Kern River’s story
Venues carrying the campaign
0
Media Coverage
Bakersfiled Californian, NPR News
Deliverable Types
0
